ITC: Essay on Weaving a Tapestry of Value with the Value Octagon
ITC: Weaving a Tapestry of Value with the Value Octagon ITC's remarkable ability to create and sustain shareholder value can be beautifully illustrated through the framework of the Value Octagon. Each facet of this multifaceted framework plays a crucial role in ITC's success, with a particular emphasis on Environmental, Social, and Governance (ESG) aspects. PAST Strategy and Innovative Business Model: Diversification: ITC's early foray into FMCG, hotels, paperboards, and agri-businesses exemplifies an innovative business model, reducing dependence on any single sector and mitigating risk (Octagon 1). This strategic move aligns with ESG principles by promoting resource efficiency and environmental diversity. Market Leadership: Building iconic brands like Aashirvaad and Sunfeast demonstrates strategic brand building (Octagon 1). These brands, built on quality and sustainability,...