Performance Management at ITC: A Journey from EVA to a Balanced Approach
Rethinking Performance Management In the dynamic world of business, performance management systems play a crucial role in driving organizational success. ITC Limited (ITC), a leading Indian conglomerate, has undergone a remarkable transformation in its performance management approach, transitioning from a sole focus on Economic Value Added (EVA) to a more comprehensive system that encompasses both financial and non-financial metrics. EVA: A Brief Overview EVA, a financial performance measure developed by Stern Stewart & Co., gained popularity in the 1990s as a tool to assess a company's profitability relative to its cost of capital. While EVA offered certain advantages, it faced criticism for its narrow focus on short-term financial gains and its potential to overlook critical non-financial aspects of business performance. ITC's Transition from EVA Recognizing the limitations of EVA, ITC embarked on a journey to revamp its performance management system in 2008. The ...